AI barometer

AI
Barometer

Curious about what is going on around AI in the Netherlands? In our free report, you can read how AI is currently being used, what people think of it and what opportunities (and concerns) there are. Whether you work with technology, make policy or are just curious: this report quickly gives you a clear picture.

1.000+
Respondents per measurement
NL
18+ years old
Kwartaal
Reporting

Why the AI Barometer?

Aware of AI
A clear overview of how AI lives in the Netherlands
Concrete figures & trends
See how AI is evolving: who's using it, where, and why.
Helps with your AI strategy
Handy if you want to get started with AI yourself or are looking for more control over it.
Time savings
Everything you need to know about AI, summarized in one document.

A preview

We continuously measure how the Dutch use AI and what they are concerned about. We highlight three of those insights here, as a preview of the full report.

65%
Uses AI in everyday life
In one year, the Netherlands went from 'half don't use it' to 'two-thirds do use it'.
72%
Worried about deepfakes
Misleading information is the biggest concrete concern. The fear grows with every measurement.
90%
of Gen Z uses AI privately
The gap between generations is immense: only 25% of baby boomers do the same.

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Free report

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What's in the report?

01

Understanding how people think about AI

See how opinions about AI are changing. What do people find exciting, and what is starting to be accepted more?

02

AI knowledge in motion

Discover how knowledge about AI is growing and what people really know about it today.

03

Trust & Concerns

How much trust do people have in AI? And what are they worried about, such as privacy or their job?

04

What is catching on and what isn't?

Which AI solutions are quickly picked up by consumers and employees, and which are lagging behind?

05

Impact on work and life

How does AI affect our daily lives and our work? This report gives you a clear picture of it.

06

Who is already using AI and for what?

Discover how AI is gradually making its way into different sectors.

Stay informed

Sign up and receive the next AI Barometer report as soon as it is available.

Get the free report
Free quote

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02 Target group
03 Sample size
1.000 Respondents
100 1.000 2.500 5.000+
Standard reliability for totals
04 Questionnaire Duration
10 minutes
5 min 10 min 15 min 20 min
05 Preliminary planning
06 Contact details
07 Notes (Optional)

Step 1 of 2 · then planning & contact

MSI-ACI
MSI·ACI Europe Schiphol · Belgrade · London
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