AI barometer

We are

Flexible Fast Practical Reliable

Which research fits your question?

Whether it's a quick test or strategic customization, we'll help you choose the right route. And arrange it from start to finish.

Tailor-made research

Together we find the answers

Whether you are at the beginning of a new concept or have been around for years and want to know where your opportunities lie, we will help you further. In a way that suits you.

Do you want intensive guidance from start to finish? Or are you busy and only looking for support in specific areas? You can do both. Let us know and we will get to work together.

Contact us now
Tailor-made research
International companies Media agencies Universities You?

We work for

International companies

From global brands to fast-growing scale-ups, we deliver insights across borders, in more than 70 countries.

Media agencies

Media agencies rely on our fast, reliable data to substantiate campaigns and get target groups in focus.

Universities

More than 60 universities worldwide already work with us for top-quality academic research.

You?

And maybe for you. Whether you are a big brand or just starting out: we are happy to think along with you and help you further.

Tailor-made research

Together we find the answers

Whether you are at the beginning of a new concept or have been in business for years and want to know where the opportunities lie, we will help you with all kinds of questions. And we do that in a way that suits you. Do you need more guidance? Or do you just need a little help in specific areas because you are very busy, for example? It's all possible. Let us know, we will work together!

We carry out many different types of research. From a brand tracker study to a concept test, as a research agency we can do it all.

We work on an international level and have a variety of clients. Whether it's a project for large media agencies, a university or perhaps a smaller project, you can always contact us.

Select target group
Research designs
Fieldwork
Reporting
Presenting results
Advice
Create tables

Not sure where to start?

Answer a few short questions, we will show you the fastest route to the right research.

Tools and products

From AI barometer to international panel: discover the tools and products with which we answer your research question.

Our tools and products

AI barometer

Periodic report on AI

With this recurring survey, we map the sentiment around AI. Do you want to stay informed of the latest developments? Request the report now. It's free.

Africa

Afrikaans (business) panel

We also conduct research in Africa! We have our own B2B panel and with no less than 18,000 decision-makers as active panel members, we are the largest.

University

Together with the brightest minds

More than 60 universities worldwide already trust us as a research partner. We are very proud of that!

Omnibuzzer

Fast and affordable research

Join our weekly multi-client survey. For a low price, you ask your question to a representative sample and within a week you already have your result.

D

Direct

Results within 48 hours

If you need research results quickly, MSI-Direct is the answer. You can get started with our tool yourself and you will receive your research report within 48 hours.

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My-Habitz

Passive data measurement

With this latest innovation, we measure data passively instead of actively. This has many advantages and provides special new insights.

Consultants

Personal advice from experts

We think it is important that you are well served. That is why we employ several consultants who can give you the right advice or offer extra help.

Types of research we conduct

From concept to customer journey: a selection of the studies with which we answer your question.

Brand & awareness tracking

Continuously track brand awareness and perception over time.

Concept test

Pricing Research

NPS

Pretest

Usage & Attitude

Image research

Target group research

Customer journey

Marketing Mix Modelling (MMM)

Free quote

Tell us what you need.

Provide the specifications of your request and request a free quote.

01 Name of request
02 Target group
03 Sample size
1.000 Respondents
100 1.000 2.500 5.000+
Standard reliability for totals
04 Questionnaire Duration
10 minutes
5 min 10 min 15 min 20 min
05 Preliminary planning
06 Contact details
07 Notes (Optional)

Step 1 of 2 · then planning & contact

MSI-ACI
MSI·ACI Europe Schiphol · Belgrade · London
My request

I would like to request a quote for the project that I have yet to name.

My research focuses on a target group that I am still going to determine. I'm thinking of a sample of 1.000 Respondents, with a questionnaire of about 10 minutes. My tentative planning is to be determined.

Sincerely, Your name follows here, accessible via Your email address follows here.

20+ years Research · since 2005
16M+
interviews
17K+
Projects
70+
Countries
70+
uni's

Request received.

One of our consultants will contact you within one working day.

Make another application?