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Research & Media
MSI Direct

Research & Media

A standard solution won’t do. The days that standard solutions can answer all complex market research challenges are long over. We deliver the best consultancy and services to help our clients grow brands, monitor brand health and drive communications strategies efficiently and effectively. Get better insight into the effectivity and workings of programmatic advertising, follow up with research by surveying your audience, justify and account for strategic brand and mediachoices.

Let's connect the dots

We don’t question our research roots. Yet we dare to question the status quo. We question its quality, its reliability, its clarity and its credibility. We question if it still delivers the best answers. If it still helps to navigate in this new reality. That’s why we use new technology. Requesting nothing but the best. We use it to improve and provide high quality answers. Answers that will give you a head start. There’s no question about that.

We never stop questioning and neither should you. Because the answers of today, will help you create tomorrow.

MSI Direct

With MSI Direct you can test new propositions, concepts, advertisements and/or packaging yourself. Within 48 hours you will receive a PDF report including conclusions. The results are compared against a large benchmark. For a qualitative deepening, you will receive the answers to the open questions in a separate file.
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No long questionnaires or bulky reports with us

Hey! We are MSI Consultants. And we ask questions… As market researchers. We conduct research into what you want to know about your product, trends, your image and whether you are actually seen well. Information that is useful to you.

We help you with targeted and substantiated research. It is not about asking many questions, but about asking the right question. This way no one has to fill out tedious questionnaires and more importantly, you get the answers you really want.
MSI
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MSI Consultants launches MSI Direct!

MSI Direct is very suitable for situations when you have a project with a tight deadline, but still want to conduct a well-designed research for a competitive price.

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Research
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Diary study via SMS to find out what the underlying motives are for consumers' food choices at lunch.

On behalf of Wageningen University & Research, MSI conducted a diary study via SMS among 200 respondents from the Netherlands to find out what the underlying motives are for consumer choices of food at lunch.

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Research
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A study among IT professionals worldwide reveals that data exfiltration is going strong, but the rules of the game have changed.

On behalf of McAfee, MSI conducted a study among 700 IT professionals that experienced a serious data breach incident sometime in their career as an IT professional.

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MSI
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We have moved

New address, new logo, new website but the same reliable service. We are proud to announce that we have just moved to a new office location on 1st July, 2019.

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Research
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Ericsson releases its 10 hot consumer trends for 2019

Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters.

The insights in the report are based on data from an online survey conducted in cooperation with MSI during October 2018 of advanced internet users in 10 influential cities across the world.

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Research
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Research among MSI’s Africa Consumer Panel members helps promoting mental health knowledge in Africa.

MSI, co-founder of the Africa Consumer Panel, conducted a study among 2.500 panel members from Nigeria, Ghana and Kenya to help promote mental health knowledge in Africa.

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MSI Direct - Direct Action, Direct Results

Easy, fast and cost-effective!

I'm sure you'll recognize it, that moment when you think, "can we still quickly carry out a research in advance". In the past, this was probably skipped because of a small available budget and tight deadlines. MSI now has a good solution for this problem. MSI-DIRECT: reliable design, clear reporting, executed within a short period of time at an attractive price.

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Fast

Receive your research results within 48 hours.

Flexible

MSI-Direct is available 24/7 for your research needs.

Reliable

Our validated research methods and knowledge about research panels ensure high quality research results.

Value

High quality data against a cost effective budget

Tools op maat

Die helpen om je vraag te beantwoorden

A. Vragen rondom het product

Heb je vragen over je product of je doelgroep zoals: Slaat mijn concept aan? Wat is de optimale prijs? Wie is mijn doelgroep? Waar zit mijn doelgroep? Dan kunnen we je zeker helpen deze vragen te beantwoorden met onze onderzoeken en tools. Voorbeelden zijn U&A studies, concept testen, prijsonderzoek, in home testing of merkpositionering.

B. Vragen rondom adverteren

Heb je vragen rondom adverteren zoals: Heb ik de juiste communicatie propositie? Is mijn uiting duidelijk? Komt de boodschap goed over? Heeft adverteren effect op mijn merk KPI’s? Wat is mijn Share of Search ten opzichte van de concurrenten? etc. Dan kun je ook voor deze vragen uitstekend bij ons terecht. We helpen je de vragen te beantwoorden met verschillende onderzoeken zoals een communicatie propositie test, pretest, reclame -en merk tracking of Share of Search tool.

C. Vragen rondom sales

En je kunt zeker bij ons aankloppen met vragen rondom je sales zoals: Wat is de invloed van mijn campagnes op mijn verkopen? Hoe draagt mijn merk bij aan de lange termijn verkopen? Hoe kan ik de klantloyaliteit en herhalingsaankopen vergroten? Ervaren potentiële kopers barrières in het aankoopproces? Voor vragen op dit gebied hebben we verschillende onderzoeken en analysetechnieken zoals modelling, klanttevredenheidsonderzoek, reputatie onderzoek en customer journey onderzoek.