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Research & Media
MSI Direct

Research & Media

A standard solution won’t do. The days that standard solutions can answer all complex market research challenges are long over. We deliver the best consultancy and services to help our clients grow brands, monitor brand health and drive communications strategies efficiently and effectively. Get better insight into the effectivity and workings of programmatic advertising, follow up with research by surveying your audience, justify and account for strategic brand and mediachoices.

Let's connect the dots

We don’t question our research roots. Yet we dare to question the status quo. We question its quality, its reliability, its clarity and its credibility. We question if it still delivers the best answers. If it still helps to navigate in this new reality. That’s why we use new technology. Requesting nothing but the best. We use it to improve and provide high quality answers. Answers that will give you a head start. There’s no question about that.

We never stop questioning and neither should you. Because the answers of today, will help you create tomorrow.

MSI Direct

With MSI Direct you can test new propositions, concepts, advertisements and/or packaging yourself. Within 48 hours you will receive a PDF report including conclusions. The results are compared against a large benchmark. For a qualitative deepening, you will receive the answers to the open questions in a separate file.
Our Products

No long questionnaires or bulky reports with us

Hey! We are MSI Consultants. And we ask questions… As market researchers. We conduct research into what you want to know about your product, trends, your image and whether you are actually seen well. Information that is useful to you.

We help you with targeted and substantiated research. It is not about asking many questions, but about asking the right question. This way no one has to fill out tedious questionnaires and more importantly, you get the answers you really want.
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Small and Medium Business Community

Are you a founder or top five decision maker? Would you join a community of 100+ people. You're paid for a few mins of your time, and your answers help shape products, services, and policies.

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Export Strategy

Use survey research to find the best countries for your export success.

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The UK Survey Panel for Small and Medium Businesses

Talk directly to the owners of the UK's fasting growing companies.

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Quick Quote

Fill in these few questions to get a same-day quote.

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Concept Testing - case study

“My client is looking at a brand expansion and we want to test it with their customers.”

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Perception Poll - case study

“We want to launch our screening app in US, Spain, Portugal, and Austria and want to know some perceptions there, and how those compare to here.”

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Competitor Testing - case study

“We would like to know why shoppers buy our competitors and what would get their attention to buy our brand.”

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Do you want to know the value of your brand?

Before you plan your strategy, fundraise for / sell your business, buy another business... the value of the brand can be valued by us.

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Ad Effectiveness - case study

“We want to know how effective our recent ad campaign was? Where should we put our money next time?”

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Packaging Test - case study

“We have three versions of our new range packaging and want to test them with people who buy chocolate bars more than once a month.”

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MSI Direct - Direct Action, Direct Results

Easy, fast and cost-effective!

I'm sure you'll recognize it, that moment when you think, "can we still quickly carry out a research in advance". In the past, this was probably skipped because of a small available budget and tight deadlines. MSI now has a good solution for this problem. MSI-DIRECT: reliable design, clear reporting, executed within a short period of time at an attractive price.

Our Products

Fast

Receive your research results within 48 hours.

Flexible

MSI-Direct is available 24/7 for your research needs.

Reliable

Our validated research methods and knowledge about research panels ensure high quality research results.

Value

High quality data against a cost effective budget

Tools op maat

Die helpen om je vraag te beantwoorden

A. Vragen rondom het product

Heb je vragen over je product of je doelgroep zoals: Slaat mijn concept aan? Wat is de optimale prijs? Wie is mijn doelgroep? Waar zit mijn doelgroep? Dan kunnen we je zeker helpen deze vragen te beantwoorden met onze onderzoeken en tools. Voorbeelden zijn U&A studies, concept testen, prijsonderzoek, in home testing of merkpositionering.

B. Vragen rondom adverteren

Heb je vragen rondom adverteren zoals: Heb ik de juiste communicatie propositie? Is mijn uiting duidelijk? Komt de boodschap goed over? Heeft adverteren effect op mijn merk KPI’s? Wat is mijn Share of Search ten opzichte van de concurrenten? etc. Dan kun je ook voor deze vragen uitstekend bij ons terecht. We helpen je de vragen te beantwoorden met verschillende onderzoeken zoals een communicatie propositie test, pretest, reclame -en merk tracking of Share of Search tool.

C. Vragen rondom sales

En je kunt zeker bij ons aankloppen met vragen rondom je sales zoals: Wat is de invloed van mijn campagnes op mijn verkopen? Hoe draagt mijn merk bij aan de lange termijn verkopen? Hoe kan ik de klantloyaliteit en herhalingsaankopen vergroten? Ervaren potentiële kopers barrières in het aankoopproces? Voor vragen op dit gebied hebben we verschillende onderzoeken en analysetechnieken zoals modelling, klanttevredenheidsonderzoek, reputatie onderzoek en customer journey onderzoek.