MSI-ACI Europe

AI
Barometer

Curious about what is going on around AI in the Netherlands? In our free report, you can read how AI is currently being used, what people think of it and what opportunities (and concerns) there are. Whether you're working with technology, making policy, or just curious, this report will quickly give you a clear picture.

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Why the AI Barometer?

Aware of AI

A clear overview of how AI lives in the Netherlands

Concrete figures & trends

See how AI is evolving: who's using it, where, and why.

Helps with your AI strategy

Handy if you want to get started with AI yourself or are looking for more control over it.

Time savings

Everything you need to know about AI, summarized in one document.

A preview

Three insights from the latest report

65%

Uses AI in everyday life

In one year, the Netherlands went from 'half don't use it' to 'two-thirds do use it'.

72%

Worried about deepfakes

Misleading information is the biggest concrete concern. The fear grows with every measurement.

90%

of Gen Z uses AI privately

The gap between generations is immense: only 25% of baby boomers do the same.

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What's in the report?

Understanding how people think about AI

See how opinions about AI are changing. What do people find exciting, and what is starting to be accepted more?

AI knowledge in motion

Discover how knowledge about AI is growing and what people really know about it today.

Trust & Concerns

How much trust do people have in AI? And what are they worried about, such as privacy or their job?

What is catching on and what isn't?

Which AI solutions are quickly picked up by consumers and employees, and which are lagging behind?

Impact on work and life

How does AI affect our daily lives and our work? This report gives you a clear picture of it.

Who is already using AI and for what?

Discover how AI is gradually making its way into different sectors.

In the media

See what has recently been published in the media about the AI Barometer

Fear of AI scams: 'Agree on a code word so that you are sure who you are calling'

MSI-ACI's AI Barometer shows growing fear among Dutch people about AI-driven scams and deepfakes. The article discusses how citizens can arm themselves.

AD — Algemeen Dagblad

Dutch IT Channel — 15 augustus 2025

Dutch people see more opportunities for AI in education

A growing number of Dutch people are positive about AI in education. 29% believes that schools can respond better to individual learning needs. The use of AI in schools increased from 13% to 18%.

Dutch IT Channel

BNR Nieuwsradio

Teachers increasingly positive about AI in education out of necessity

BNR discusses how teachers are gradually embracing AI in their teaching practice, driven by necessity and the growing presence of AI tools among students.

BNR Nieuwsradio

BeveiligingsWereld — 18 december 2025

Artificial intelligence makes life easier, but not safer

More and more Dutch people ( 68% ) use AI for daily tasks. At the same time, the concern is growing: 46% does not believe that AI makes life safer.

BeveiligingsWereld

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AIBarometer