Monthly survey
1000 respondenten (NL & UK)
18+ years old
Quarterly report
The AI barometer is the largest monthly AI survey in the Netherlands and the UK. We ask 1000 people, representative of the entire population, for their opinion on AI. Every quarter, we bundle the latest insights in a clear report. You can read how people use AI, what they think of it, and what it means for their work and daily lives. Receive the report for free and easily stay informed of the latest developments in the Netherlands and the United Kingdom.
Aware of AI
A clear overview of how AI lives in the Netherlands and UKConcrete figures & trends
See how AI is evolving: who's using it, where, and why.Helps with your own AI strategy
Useful if you want to get started with AI yourself or are looking for more control over itTime savings
Everything you need to know about AI in your country, summarized in one document.
Understanding how people think about AI
See how opinions about AI are changing. What do people find exciting, and what is starting to be accepted more?AI knowledge in motion
Discover how knowledge about AI is growing and what people really know about it today.Trust & Concerns
How much trust do people have in AI? And what are they worried about, for example privacy or their job?What is catching on and what isn't?
See which AI solutions are being picked up quickly by consumers and employees, and which are lagging behind.Impact on work and life
How does AI affect our daily lives and our work? This report gives you a clear picture of it.Who is already using AI and for what?
Discover how AI is gradually making its way into different sectors.
Fear of increase in cybercrime and fake news, according to research Schiphol, 5 March 2025 – A large proportion of Dutch people see AI as a threat to our (online) security. For example, sixty percent are afraid that cybercrime will increase and two-thirds fear an increase in the spread of fake news. The call for active involvement from the government and the European Union is great.
This is evident from a representative survey of 1,000 adult Dutch people by market research agency MSI-ACI Europe. This so-called AI barometer*, the first in a series, examined the sentiment around artificial intelligence. The research focuses on the use of AI in private life as well as at work and school.
The Dutch see dangers in all kinds of areas, especially when it comes to online fraud, reliability of information and guaranteeing privacy. For example, 72 percent are concerned about misleading information ... Read more
