Positioning research
What is my position in the market compared to competitors? With a positioning study you get a clear picture of the position of your brand in the market and how it compares to the competition. This research will help you identify your brand's strengths and understand what customers care about when choosing a product or service.
The benefits listed
Understanding of position in the market
Discover what customers care about
Identify strengths of your brand
Differentiate your brand with a Positioning Research
A good positioning analysis focuses on the most important characteristics of your brand and on the perception of customers in relation to the competition. By understanding how your brand compares to the competition, you can identify the unique aspects of your products or services. This can help develop a positioning strategy that highlights these strengths and differentiates them from the competition. By understanding what customers find important when choosing a product or service, you can also better tailor your marketing message to the needs and wishes of your target group.
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Brand awareness research
Is my brand name known to consumers? A brand awareness survey is a research method that helps you measure the awareness of your brand name among the general public. It can help you determine marketing strategies and expenses.
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Pricing survey
What is the optimal price for my products or services to remain competitive in the market and maximize my profitability? A price study is a type of market research that helps you determine the right price for your products or services. With the right price you are competitive in the market and you can maximize profitability.
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Satisfaction research
Are my customers or employees satisfied? With a satisfaction survey you know exactly what your customers or employees think. With this research you map important insights about the strengths and weaknesses of your company.
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Usage and Attitude (U&A) study
Do consumers understand and appreciate my product? A Usage and Attitude (U&A) survey provides insight into consumer behavior and preferences. This kind of research is very valuable if you want to improve products or develop new ones.
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Brand tracker
How is my brand performing? With brand tracking you continuously measure how your brand scores in the market. This way you know exactly what the influence is of each brand decision. This allows you to make actionable decisions to grow your brand.
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