PSR Product
Is my new product/service viable? With the PSR product test you find out whether your idea is profitable before you make major decisions. This way you have more certainty before you make large investments.
The benefits listed
Results within 48 hours
More certainty about new idea
Insight into viability
Quickly gain new insights into the viability of your product
The PSR product test from MSI direct is a suitable study for testing new ideas. Within 48 hours you will receive results with which you can map the viability and discover where possible areas for improvement lie for your new product/service. The test is fast, clear and gives you more certainty.
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Satisfaction research
Are my customers or employees satisfied? With a satisfaction survey you know exactly what your customers or employees think. With this research you map important insights about the strengths and weaknesses of your company.
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Usage and Attitude (U&A) study
Do consumers understand and appreciate my product? A Usage and Attitude (U&A) survey provides insight into consumer behavior and preferences. This kind of research is very valuable if you want to improve products or develop new ones.
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Brand awareness research
Is my brand name known to consumers? A brand awareness survey is a research method that helps you measure the awareness of your brand name among the general public. It can help you determine marketing strategies and expenses.
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Packaging test
How do consumers rate the packaging of my product? With the packaging test you gain insight into the appreciation and functionality of your product packaging. With this you know how to improve the product and adapt it to the needs of the customer.
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Positioning research
What is my position in the market compared to competitors? With a positioning study you get a clear picture of the position of your brand in the market and how it compares to the competition. This research will help you identify your brand's strengths and understand what customers care about when choosing a product or service.
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