Brand tracker
How is my brand performing? With brand tracking you continuously measure how your brand scores in the market. This way you know exactly what the influence is of each brand decision. This allows you to make actionable decisions to grow your brand.
The benefits listed
Insight into brand awareness
Identification of points for improvement
Comparison with competitors
Long term planning
Stay ahead of the game: Track your brand performance
A brand is nothing without consumers. That is why it is important to know what consumers think of your brand. A brand tracking is a questionnaire that is carried out over a longer period of time. This way you always know what is going on and you are aware of all developments. You will know where and when action needs to be taken or where there is room for improvement.
A brand tracker often measures brand awareness, advertising awareness, consideration, and preference. It is often monitored how consumers view your brand, what they think of products and services and how they compare your brand to competitors.
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Usage and Attitude (U&A) study
Do consumers understand and appreciate my product? A Usage and Attitude (U&A) survey provides insight into consumer behavior and preferences. This kind of research is very valuable if you want to improve products or develop new ones.
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Campaign effect measurement
Is my marketing campaign a success? With a campaign effect measurement you measure the impact of your campaign. The purpose of a campaign effect measurement is to determine whether a marketing campaign is delivering the desired results and to gain insight into which areas of the campaign can be improved.
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Positioning research
What is my position in the market compared to competitors? With a positioning study you get a clear picture of the position of your brand in the market and how it compares to the competition. This research will help you identify your brand's strengths and understand what customers care about when choosing a product or service.
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