Most performed research
Brand tracker
How is my brand performing? With brand tracking you continuously measure how your brand scores in the market. This way you know exactly what the influence is of each brand decision. This allows you to make actionable decisions to grow your brand.
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Campaign effect measurement
Is my marketing campaign a success? With a campaign effect measurement you measure the impact of your campaign. The purpose of a campaign effect measurement is to determine whether a marketing campaign is delivering the desired results and to gain insight into which areas of the campaign can be improved.
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Usage and Attitude (U&A) study
Do consumers understand and appreciate my product? A Usage and Attitude (U&A) survey provides insight into consumer behavior and preferences. This kind of research is very valuable if you want to improve products or develop new ones.
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Campaign pretest
Will my campaign be effective with my target audience? A campaign pre-test is a research method you can test your campaign before it is rolled out. These tests help identify any problems and limitations of the campaign so you can optimize your campaign before it goes live.
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Satisfaction research
Are my customers or employees satisfied? With a satisfaction survey you know exactly what your customers or employees think. With this research you map important insights about the strengths and weaknesses of your company.
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PSR Product
Is my new product/service viable? With the PSR product test you find out whether your idea is profitable before you make major decisions. This way you have more certainty before you make large investments.
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Brand awareness research
Is my brand name known to consumers? A brand awareness survey is a research method that helps you measure the awareness of your brand name among the general public. It can help you determine marketing strategies and expenses.
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Positioning research
What is my position in the market compared to competitors? With a positioning study you get a clear picture of the position of your brand in the market and how it compares to the competition. This research will help you identify your brand's strengths and understand what customers care about when choosing a product or service.
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Packaging test
How do consumers rate the packaging of my product? With the packaging test you gain insight into the appreciation and functionality of your product packaging. With this you know how to improve the product and adapt it to the needs of the customer.
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Customer journey
What does the customer journey look like? With a customer journey survey you get a detailed insight into the path your customers take, from the first contact to the purchase. The results of this survey are invaluable for improving your customer satisfaction and sales.
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Pricing survey
What is the optimal price for my products or services to remain competitive in the market and maximize my profitability? A price study is a type of market research that helps you determine the right price for your products or services. With the right price you are competitive in the market and you can maximize profitability.
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