Research is going to change
The research profession is constantly changing. Telephone interviews were common 15 years ago, but now they are really a thing of the past. Online surveys will soon become old-fashioned too. Why?
Respondents have to answer the same questions over and over again because background variables are not saved. Imagine spending 12-18 minutes on a survey, overloaded with statistics about brands and their competitors. Many surveys are not yet mobile-friendly, while 80% of people open them on their smartphones.
Instead of reaching consumers at the right time, we send them surveys in hopes of finding those who have been exposed to an ad or certain triggers. In addition, consumers have almost no control over their data—where it's stored or how it's used.
That is going to change. That is why we have developed My-Habitz. An app that allows us to passively measure consumer data.
With this we build consumer profiles, so that there are no more repetitive questions. We only send short questions and focus only on what is important with the help of AI. Instead of relying on consumer memory, we send surveys that are linked to their location or triggered by phone activity, getting unfiltered, timely responses. All data will be stored and used according to GDPR guidelines, giving consumers full control with the option to monetize their data.
