NL EN
AI barometer

AI
Barometer

Curious about what is going on around AI in the Netherlands? In our free periodic report you can read how AI is currently being used, what people think of it and what opportunities (and concerns) there are. Whether you work with technology, make policy or are just curious: this report quickly gives you a clear picture.

Get the free report View the content

Why the AI Barometer?

Aware of AI
A clear overview of how AI lives in the Netherlands
Concrete figures & trends
See how AI is evolving: who's using it, where, and why.
Helps with your AI strategy
Handy if you want to get started with AI yourself or are looking for more control over it.
Time savings
Everything you need to know about AI, summarized in one document.

A preview

We continuously measure how the Dutch use AI and what they are concerned about. We highlight three of those insights here, as a preview of the full report.

65%
Uses AI in everyday life
In one year, the Netherlands went from 'half don't use it' to 'two-thirds do use it'.
72%
Worried about deepfakes
Misleading information is the biggest concrete concern. The fear grows with every measurement.
90%
of Gen Z uses AI privately
The gap between generations is immense: only 25% of baby boomers do the same.

Get it
Free report

Sign up and receive the next AI Barometer report for free in your mailbox. Once it's done, you'll get it first.

Thank you for your interest. You will receive the latest report in your email as soon as possible.

Do you want to stay informed of new insights in the meantime? Follow us on LinkedIn.

Follow MSI-ACI on LinkedIn

What's in the report?

01

Understanding how people think about AI

See how opinions about AI are changing. What do people find exciting, and what is starting to be accepted more?

02

AI knowledge in motion

Discover how knowledge about AI is growing and what people really know about it today.

03

Trust & Concerns

How much trust do people have in AI? And what are they worried about, such as privacy or their job?

04

What is catching on and what isn't?

Which AI solutions are quickly picked up by consumers and employees, and which are lagging behind?

05

Impact on work and life

How does AI affect our daily lives and our work? This report gives you a clear picture of it.

06

Who is already using AI and for what?

Discover how AI is gradually making its way into different sectors.

In the media

See what has recently been published in the media about the AI Barometer

Published in the Algemeen Dagblad
Felienne Hermans
Felienne Hermans. © Privé
IN THE MEDIA

Fear of AI scams: 'Agree on a code word so that you are sure who you are calling'

MSI-ACI's AI Barometer shows growing fear among Dutch people about AI-driven scams and deepfakes. The article discusses how citizens can arm themselves.
Published on Dutch IT Channel
AI in education
IN THE MEDIA

Dutch people see more opportunities for AI in education

A growing number of Dutch people are positive about AI in education. 29% believes that schools can respond better to individual learning needs. The use of AI in schools increased from 13% to 18%.
Published by BNR Nieuwsradio
Teachers and AI in Education
IN THE MEDIA

Teachers increasingly positive about AI in education out of necessity

BNR discusses how teachers are gradually embracing AI in their teaching practice, driven by necessity and the growing presence of AI tools among students.
Appeared on BeveiligingsWereld
AI makes life easier, but not safer
IN THE MEDIA

Artificial intelligence makes life easier, but not safer

More and more Dutch people ( 68% ) use AI for daily tasks. At the same time, the concern is growing: 46% does not believe that AI makes life safer.

Stay informed

Sign up and receive the next AI Barometer report as soon as it is available.

Get the free report
Free quote
1/6
01 What would you like to know?
One sentence is enough, or click on something below.
02 Who do you want to know that from?
The group of people whose opinion you want to hear.
03 How many people do you want to interview?
people
100 1.000 2.500 5.000+
05 What is the provisional schedule?
06 How can we reach you?
07 Do you have any additional comments? (Optional)
Press Enter
Overview
Your answers will appear here as you complete the application.

Request received.

One of our consultants will contact you within one working day.

Make another application?