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Survey reveals fresh insights into consumer views on sugar reduction
18 mrt16 March 2016 • Author(s): Victoria White
Today, Chancellor George Osborne announced a sugar levy on the soft drinks industry in the UK. Now, a new survey, commissioned by SenSus, has revealed that reducing sugar intake is emerging as a key concern amongst many European consumers.
The survey found that more than 60% of those surveyed monitor their dietary sugar intake and 25% actively search for low sugar food products. The survey also explored consumer perceptions of artificial sweeteners and natural alternatives to sugar, such as chicory root fibre, in decreasing the sugar content of foods.
The MSI-ACI European...
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