Diary study via SMS to find out what the underlying motives are for consumers' food choices at lunch.
06 Dec 2019
Diary study via SMS to find out what the underlying motives are for consumers' food choices at lunch.
In November, MSI launched a diary study among consumers with a stable
lunch environment in order to find out the underlying motives for consumers'
food choices at lunch. A stable lunch environment means that the environment
(e.g. during work) and the person(s) with whom you’re having lunch (e.g.
colleagues) are the same. Due to the fact that the time of completion
(immediately after lunch) and the response in general are essential, MSI chose
to invite respondents via SMS. Respondents received an SMS immediately after
lunch with a link to a mobile diary. The diary lasted 3 weeks.
Click here if you want to read more about the research.
Interested in conducting a diary study and do you want to know more about the method and design? Please contact Jaap de Graaf via jdegraaf@msi-aci.com.