The packaging test of MSI Direct provides insight into the valuation and functionality of a packaging design. With the results you can see what can possibly be improved to the packaging so that it fits even better with the needs of the user. The packaging test is a quantitative survey among a representative target group of the Netherlands 18+.
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With the MSI Direct pre-test, you test whether your advertising is meeting the conditions of effective communication before you start your campaign. The following creative formats can be tested: TV commercials, videos, (dynamic) banners, newspaper/magazine advertsing, outdoor advertising and radio commercials. The pre-test is a quantitative survey among a representative target group of the Netherlands 18+.
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With the Proposition Communication test of MSI Direct, the overarching communication idea for a campaign is tested. The test shows the potential and effectiveness of the idea before the actual creatives are designed in detail. The proposition test is a quantitative survey among a representative target group of the Netherlands 18+.
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The Proposition Product test of MSI Direct tests the viability of a new idea/product/service at the beginning of the development phase. The results provide insight into the potential of the idea/product/service and any areas for improvement before major investments are made. The proposition test is a quantitative survey among a representative target group of the Netherlands 18+.
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