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AI barometer

AI
Barometer

Curious about what's happening with AI in the Netherlands? Our free periodic report shows how AI is being used today, what people think of it and what opportunities (and concerns) it brings. Whether you work in technology, shape policy or are simply curious: this report gives you a clear picture in no time.

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Why the AI Barometer?

Stay up to date on AI
A clear overview of how people in the Netherlands view AI
Hard figures & trends
See how AI is evolving: who's using it, where, and why.
Supports your AI strategy
Useful if you want to get started with AI yourself or get a better grip on it.
Saves you time
Everything you need to know about AI, summarised in one document.

A sneak preview

We continuously measure how people in the Netherlands use AI and what worries them. Here are three of those insights, as a taste of the full report.

65%
Uses AI in everyday life
In a single year, the Netherlands went from 'half don't use it' to 'two thirds do'.
72%
Worried about deepfakes
Misleading information is the biggest specific concern, and that fear grows with every survey wave.
90%
of Gen Z use AI in their personal lives
The generation gap is huge: only 25% of baby boomers do the same.

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free report

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What's in the report?

01

Insight into how people think about AI

See how opinions about AI are shifting. What makes people uneasy, and what is starting to gain acceptance?

02

How AI knowledge is evolving

Find out how knowledge of AI is growing and what people really know about it today.

03

Trust & concerns

How much do people trust AI? And what worries them, such as privacy or their jobs?

04

What's catching on, and what isn't?

Which AI solutions are quickly taken up by consumers and employees, and which are lagging behind?

05

Impact on work and life

How is AI affecting our daily lives and our work? This report gives you a clear picture.

06

Who's already using AI, and for what?

Discover how AI is gradually making its way into different sectors.

In the media

See what the media have recently published about the AI Barometer

Featured in Algemeen Dagblad
Felienne Hermans
Felienne Hermans. © Private
IN THE MEDIA

Fear of AI scams: 'Agree on a code word so you know who you're calling'

MSI-ACI's AI Barometer shows growing fear among Dutch people about AI-driven scams and deepfakes. The article discusses how people can protect themselves.
Featured on Dutch IT Channel
AI in education
IN THE MEDIA

Dutch people see more opportunities for AI in education

A growing number of Dutch people are positive about AI in education. 29% believe schools could respond better to individual learning needs. The use of AI in schools rose from 13% to 18%.
Featured on BNR Nieuwsradio
Teachers and AI in education
IN THE MEDIA

Necessity makes teachers increasingly positive about AI in education

BNR discusses how teachers are gradually embracing AI in their teaching, driven by necessity and the growing use of AI tools among pupils.
Featured on BeveiligingsWereld
AI makes life easier, but not safer
IN THE MEDIA

Artificial intelligence makes life easier, but not safer

More and more Dutch people ( 68% ) use AI for everyday tasks. At the same time, concern is growing: 46% don't believe AI makes life safer.

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