Insight from real behaviour
Most research methods ask people what they do. But what people say they do and what they actually do are often further apart than you'd think. People forget, misjudge things or give the socially desirable answer. My-Habitz solves this by measuring instead of asking.
What is passive data?
Through our My-Habitz app, consumers share their daily habits: which shops they visit, where they go and what their patterns look like. The data is collected in the background while people simply go about their lives. No questionnaire to fill in, no moment where they have to stop and think. Just real behaviour, as it happens.
Why that's valuable to you
Real behaviour, not recollection
You see what people actually do, not what they remember afterwards. That makes your insights more reliable and your decisions sharper.
A continuous picture
Passive data isn't a snapshot but a continuous stream. You see patterns emerge, change and recur over time, rather than a single photo at a single moment.
Reach and scale
Together, our participants have already recorded more than 60,000 measurements across thousands of locations: supermarkets, gyms, DIY stores, garden centres and more. That gives you a rich picture.
Less effort, more honest data
Because participants hardly have to do anything, they stay engaged for longer and you get data that isn't skewed by survey fatigue.
Carefully and with consent
Passive data is only worth something if it's collected fairly. Participants take part voluntarily and are rewarded for what they share. All data is anonymised and stored securely in line with GDPR, never traceable to an individual. That way, you get the richness of behavioural data with the reassurance that goes with it.
Most powerful in combination
Passive data shows what people do. Our researchers show why. By combining behavioural data with targeted research, you get not only the pattern but also the meaning behind it. That's where passive data and research expertise together deliver the most.
What
Passive data shows what people actually do, measured in real life.
Why
Our researchers give the pattern meaning, with targeted research into the reasons behind it.
Curious what this means for your research question?
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