Fear of AI scams: 'Agree on a code word so you know who you're calling'
MSI-ACI's AI Barometer shows growing fear among Dutch people about AI-driven scams and deepfakes.
Hi, nice to meet you. We are MSI! We would like to introduce ourselves.
We're sociable, unconventional and always think along with you. Not by the book, but with practical solutions that really work. A lot is possible with us: we believe in collaboration and tailor-made work to get the best result. And always with a smile.
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MSI-ACI Europe was founded in 2005 by André and Rodney. We usually just shorten the name to MSI. We started with a handful of people at Schiphol and grew into an international agency, with offices in Belgrade and London. And that close-knit team from the early days? It's still here, 20 years later.
Our team is diverse and enthusiastic, and everyone has their own expertise in market research. A good vibe at the office is just as important to us. You'll notice that relaxed atmosphere in how we work with you.
We work for many different types of clients. We conduct research for large media agencies and universities, but also help with smaller projects. And not just in the Netherlands! We are active internationally and conduct research in many different countries. For example, we have also built our own panel in Africa.
In fact, everyone is welcome!
Research could be a bit more accessible. Many people think research is difficult, time-consuming and a hassle. We prove the opposite: flexible, fast and easy. We think along with you, keep the momentum going and adapt where necessary. It's no coincidence that clients tell us this is exactly why they choose us.
Our mission
We help organisations make decisions based on reliable data and information.
We adapt to you. A different approach or a tight deadline? No problem.
You have no time to lose. We deliver quickly, so you can continue right away.
Decisions deserve data that is right: carefully collected and honestly analysed.
No complicated hassle. We keep research accessible and directly applicable.
Sitting still is not for us. The world is changing and we are moving with it, with new methods and smart tools. This way you stay ahead of the curve.
Our research and insights regularly appear in national media. A selection of what has recently been written about us.
One of our consultants will contact you within one working day.
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