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2. Packaging Test - case study

• Written by MSI
• Categorie MSI

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Results:

Sourcing of ingredients and sustainable packaging combined equalled more than 50% of the respondent priorities.

Option B was seen as the most ‘premium’, which was appropriate to their price and positioning.

Return on investment in survey research:

Price and special offers confirmed their activation strategy.

They increased the ingredients messaging on option B.

Presenting the results increased confidence with their distributors and grocery retail buyers. It was also used with their shareholders for the funding round for the brand extension.

The new range increase total brand turnover by 210% year on year, despite a declining category (NielsenIQ).